Second Breakfast

I created a logo design for Second Breakfast, a line of ceramic wares designed and made by Juliana Wisdom in Los Angeles. I wanted the logo to fit with the smooth lines of Juliana's products while standing out from the visual identities of other brands on the market.

The logo also needed to work as a ceramic stamp for Juliana's pieces, so it was important that it had a thick enough footprint to stand out in that context.

We settled on big blocky thick letters for the initials of her brand, with the full title of the business framing them.