A logo for second breakfast
I created a logo design for Second Breakfast, a line of ceramic wares designed and made by artist Juliana Wisdom. I wanted the logo to fit with the smooth lines of Juliana's products while standing out from the visual identities of other brands on the market.
The logo also needed to work as a ceramic stamp for Juliana's pieces, so it was important that it had a thick enough footprint to stand out in that context.
ROLE: FREELANCE DESIGN, BRANDING
First, I experimented with a few different approaches to the design. Some of the reference images Juliana provided featured thin lettering with a minimalist feel. Using that as inspiration, I developed a geometric logo built from circles.
On the other end of the spectrum, I also explored a visual direction with a larger footprint and clearer lettering.
The final logo design evolved from the second idea, depicted above. This option ended up being a better fit because the logo (including the text) needed to have a big enough footprint to be visible when stamped on ceramic wares.