WAVE G - READY.SET.GO.
In the Summer of 2015, I worked with the other Graphic Designer at Wave to develop advertising creative for Wave G. I came up with a concept using contemporary motion-oriented imagery to convey the possibilities presented by the high-speed gigabit product and worked with the other designer to source imagery that would connect with the audience where the service was offered (apartments and condos).
I came up with the theme “Ready. Set. Go.” and a graphical treatment featuring the Wave G symbol positioned to the right of the ‘G’. The campaign creative was developed prior to our team having a dedicated copywriter so I created the copy to support the campaign, Internet to keep your life in motion.
Role: Creative Lead, Copy, Design