Proof of Concept for Wheels Up

Wheels Up is one of the world’s largest luxury private jet companies catering to a high-end global audience. Known for their exceptional service, the company offers two membership options both of which include an upfront initiation fee ranging from $3,000-$18,000.  Despite paying this cost, a significant portion of Wheels Up members have not booked flights well into their memberships. 

Our strategists put together a program targeted to customers who paid to join Wheels Up but had not yet booked a flight 6 months into their membership. To accompany the strategy, we designed several emails highlighting the benefits of a Wheels Up membership as a proof of concept.

My Role:
Visual Design

Credits:
Created at: Shaw/Scott
Team: Aric Rist (Creative Director), Jen Lyons (Copywriter), Kim Brown (Strategist)