I lead the advertising campaign for Wave's summer 2016 Wave G Advertising placements. When I began as Creative Lead for the project, the team goal was to increase brand awareness in target markets. I worked with the team to build a campaign around the idea of the "Gig Life" - a phenomenon we defined as what happens when people love service from Wave G so much, the product begins to manifest itself in them and other parts of their lifestyle.
I lead the process of pitching concepts to clients and worked with the copywriter and designer to shape the campaign as we received feedback. The biggest challenge of this project was staying in an edgy visual space (to appeal to a younger target segment) while remaining true to the rest of Wave's family-friendly brand. We were able to find a sweet spot with striking photoshopped images showing the Wave G "G" in unexpected everyday places.
The campaign placements continue to run today.
Seen here: transit placements, print design, animated ad
Wave/Wave Business Awareness Campaign - 2017
These are samples from the 2017 awareness campaign built by the Creative Team at Wave.
Relying on minimal design, I came up with a "then/now" concept which prompted viewers to question whether their internet connection could support evolution in technology.
The whole team worked to refine the copy and adapt the concept to placements, which were displayed on buses, billboards, and digital up and down the West Coast.
Wave G - Ready.Set.Go Campaign
Creative Lead (2015)
I lead the effort to develop advertising creative for Wave G. We wanted to use contemporary motion-oriented imagery that would convey the speed of a high-speed gigabit product and connect with the audience where the service is offered. The creative was later used in large-scale awareness efforts (wild posting and coasters, seen here) for the Wave G Summer 2015 Campaign.
I developed a brand identity, logo, and website design for copywriter Lacey Clemmons. The logo features cat eye glasses to convey Lacey’s portfolio of experience in copywriting for fashion, with the lenses depicting letters to convey her abilities as a wordsmith.
I designed the logo mark (ZN no.30) and packaging for the flagship products in a line of zinc-based skincare, manufactured in Seattle, WA.
I created a logo design for Second Breakfast, a line of ceramic wares designed and made by Juliana Wisdom in Los Angeles. I wanted the logo to fit with the smooth lines of Juliana's products while standing out from the visual identities of other brands on the market.
The logo also needed to work as a ceramic stamp for Juliana's pieces, so it was important that it had a thick enough footprint to stand out in that context.
We settled on big blocky thick letters for the initials of her brand, with the full title of the business framing them.
You can see Juliana's work and the logo in action, right here.
I created this series of colorful summery web graphics for Timbre Room to use on social media, promoting their weekly event, Foolish Fridays.
Digital Mix Cover
I created the digital art for my friend Chris' (DJ Epaulets) mix, "Night Swim Season 2." I used a photo Chris had taken in Hawaii as the foundation for the design and enhanced the colors so that the graphic felt extra warm.